im a tea addict. i like al types of tea. but i enjoy black tea. i like this dark flavour. i dont drink coffee anymore. the peak of the cafeine was too much for my adrenals an hour after drinking i was crashing. . so i let it go. i also drink quality dandelion root tea which is nice replacement for coffee also. again similar earthy taste(and its good for the liver) . im not trying to replace coffee flavour. i just want nice gentle stimulating drink to wake me gently for the day. then this is it. im on my 3rd box so far. we don t have it here in australia.