Flavor.... wonderful. Crust,... not too soft, not too crispy... just right. I dId have to add about 1 1/2 teaspoons of water over the directed amount, but then that's not a problem. The loaf came out just right. Nothing quite like a home filled with the fragrance of freshly made bread. We still have our Oster bread machine (been using it for 7 years) and bought this bread because it works with bread machines.
The flavor was rich and deep, .....we like to cut ends, sides, top and bottom and eat (buttered up well) before working through the rest of the loaf.
The two major grocery stores in our city don't even carry bread machine compatible mixes any more....
We are really pleased with this product,.... price is fair, so it comes with our recommendation.