Toothpaste toffee color, the taste is slightly salty, not nuclear mint, quite pleasant. It cleans teeth just fine, while it is ideal for very sensitive gums. Foams well, in moderation. After a few applications of the teeth are slightly whiter. I tried a bunch of natural pastes, and were very, very good, but the pasta with clay is a favorite, will buy again. I recommend. Toffee-colour toothpaste, a bit salty, not too minty, pleasant taste. Cleanses great in no time, and suitable for extremely sensitive gums. Foams quite well, but not excessively. Whitens teeth in just a few days of use. I've tested many natural toothpastes, but this one is the best so far, will keep buying it. Highly recommend.