This is a thick, natural shea butter. You just pick up a wee bit, melt it by rubbing it in your hands, then gently pat it on your face. Let it sit for a couple of minutes on your face (perhaps as you're rubbing it over the rest of your body), then gently buff off the excess with a dry facecloth. Your skin will glow, wrinkles will appear diminished and your skin will feel healthy! Amazing!