i love the macros on this whey. ON always makes clean protein that does the job. 30g protein is what i was looking for. however, this isn't as nice of a chocolate flavour as nitro tech's or allmax's since technically red velvet cake is just cocoa with colouring. plus it's kinda sweet, so you probably need to dilute with water or skim milk as i tend to do so. the red colouring makes this protein fun to mix and drink though.