I was really on the fence when I ordered these. They didn't have good reviews in the blog world but I was looking to branch out from the regular Birthday Cake flavor this company orders. When these first came, I took one bite and fell in love again. Although I'm not really a chocolate cake fan, in its real incarnation, these hit the spot as a welcome deviation from my morning Birthday Cake bar. If you feel the same about vanilla cake, I would highly recommend trying this version of their birthday cake blend.
The chocolate flavor is really specifically reminiscent of cocoa powder and chocolate frosting, like good old Betty Crocker cocoa buttercream flavors. If you're expecting something rich like brownie-chocolate or fudge-chocolate, this is not going to meet your expectations. For me, I really liked it with my morning coffee. This brand is the best tasting protein bar out of all of the ones I've tried and I've experimented with a lot.