Pasta is a nearly clear, colorless gel. PLUSES: + Lack of fluoride and sulfate, which can cause dryness and irritation. + Excellent composition: aloe, white tea extracts, pomegranate, cranberry, grape seed, Ginger, Calcium, for polishing silicon, bisabolol. As a foaming agent - root extract of Quillaja Saponaria. + Pleasant cherry flavor. DISADVANTAGES: - almost does not foam, so brush your teeth is not very nice. Longer need to squeeze the paste, which is uneconomical. - It is hard squeezed from a tube. /// Photos and further information on this and other products - in my LJ (click my name at the top of revocation (blue or green), and on the next page, - blue square with a pencil under my photo).