Apply after showering on the still damp skin. I pour a little in the palm of your hand, rubbed it emulsifies with water, turning into Belenky milk and then distributed throughout the body. NONE body cream or oil can not be compared. Skin after lanolin - smooth, elastic, with regular use is becoming very well hydrated. Also, use a face (but only in mixtures with dr.maslami) when windy or frosty weather - copes with protection, nutrition, hydration. To be ordered twice already, and will yet, now it's my "MUST hev", along with emu oil, which should always be in the home medicine cabinet.