The taste is bright, unique: first sweet, then spicy-cinnamon-ginger. Very unusual. In the composition there is a "natural flavor" - apparently, this natural flavor additive is responsible for such a bright sweetness of taste. Rooibos, of course, contains fructose, but it seems that this sweetness is not only from rooibos. This company in the line has a similar tea, but there is a mark "Sugar free" (without sugar). And there is no such "natural flavor" in the composition. But tasty tea!