Color is suitable for relatively tanned skin (not the chocolate straight). I have the skin with olive midtone, not pale, tans easily. After applying the skin looks radiant and healthy. Tan washed off after the release of 60 percent of scrubs and face masks, but the color still fits well, looks harmonious with the color of the skin on the body, which is still visible tan perfectly. Semi Matte I like more than the Matte, precisely because of the glow effect (but I do not know, it's golden color so they look or did Semi Matte gives such an effect in any color).