First impression when I saw it is that it's a lot of product, it's probably double the amount from a normal foundation. I really enjoy Korean bb creams, they are a lot different and in my opinion better than the regular american and european bb's I have tried. This makes no exception, I enjoy the texture and the way it feels to the skin. It has SPF 30 which is great since sun damage is the number one cause of wrinkles. The product itself is quite liquidy and it has a pleasant smell, it is a kinda skincare, soap scent. This shade in particular is pretty light, so if you are quite pale this one is good, I am pale too and it is really nice that korean bb creams usually run in lighter shades. The finish is pretty dewy, you should set it with a powder, it feels moisturizing on the skin. It wears nicely through the day. It comes with a pump so it's hygienic too, which I totally love. Great price-quality ratio.