A pleasant smell, like a cherry, which quickly disappears, what's good for baby clothes or for sensitive noses. Well it softens, glad that it does not have any harmful factors. Wash new linen things, I used the air conditioner - became noticeably softer. I will try to bath towels, lost its softness by repeated washings. Upd: ordered the second time, came more liquid (like a normal kondishn), was the first direct very thick, in the department for the air conditioner, it is not even completely washed out in stiralka.