The smell feels nothing like lavender or coconut, it feels like a chemical smell and also the charcoal is very strong. I really disliked the smell, it feels like a man deodorant. Since it's made with coconut and other oils, it slightly melted on the package, leaking and leaving everything oily, so I will not recommend this if you want to keep it in your bag and it's warm. It kept me free from smelling, so as a deodorant it works, but I disliked the smell so I will not buy again or recommend.
UPDATE: I gave this away and the person who tried it got an allergic reaction instantly, so it's not suited for people with sensitive skin. I would give zero stars if I could.